The Ikgate Motlhala – is an inaugural cycle challenge adopted by Stoan Seate as part of the 4020Phenomenon. This social campaign aims to raise money and essential services that will help uplift disadvantaged schools and early development centres within the province of Bokone Bophirima.
In close coordination with the client, our team developed a robust strategic communication plan, public relations and a media plan for Ikgate Motlhala campaign. Central to the campaign was launching the campaign together with the North West department of Tourism and keeping media abreast of the campaign.
We coordinated a series of interviews with leading publications and broadcasters covering the client early childhood, musical career and his philanthropic work. We developed fact sheets and prepared the client for media interviews.
As a results of our effort, communication around the campaign was controlled and we received publicity value worth of R7 Million.
SKILLS: PUBLIC RELATIONS, STRATEGY & CRISIS MANAGEMENT
- Title IKGATE MOTLHALA STOAN SEATE CYCLING CAMPAIGN